{"product_id":"the-sales-leaders-field-kit-loss-review-win-announcement-framework","title":"The Sales Leader's Field Kit — Loss Review + Win Announcement Framework","description":"\u003cp\u003e\u003cstrong\u003eTwo frameworks. One field kit. Zero cost.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eEvery sales leader keeps two moments in their pocket. The deal that got away. And the win that never got told. Both leave money on the table — one in pipeline, one in team energy.\u003c\/p\u003e\n\n\u003cp\u003eThis is the field kit that fixes both. Two one-page frameworks, ready to run on your next deal loss or your next big win.\u003c\/p\u003e\n\n\u003ch3\u003eWhat's inside\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eThe Loss Review Framework\u003c\/strong\u003e — the three questions that turn a lost deal into a coaching moment (not a witch hunt). One page, no fluff.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eThe Win Announcement Framework\u003c\/strong\u003e — the 5-part STARE structure that turns a \"we closed it\" Slack message into a case study your whole region talks about. Comes with a worked example — Cisco-style — so you see exactly what \"written well\" looks like.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhy free\u003c\/h3\u003e\n\u003cp\u003eBecause if these two moments run well, everything else in your pipeline runs better. Losses stop repeating. Wins get amplified. Your team feels seen — and the next deal feels a little easier.\u003c\/p\u003e\n\n\u003ch3\u003eWhere these came from\u003c\/h3\u003e\n\u003cp\u003eThe Win Announcement structure comes from Cisco's global win-announcement program — a quarterly $10k prize for the best-written win. Everyone else wrote gobbly-goo. This framework won it roughly ten times.\u003c\/p\u003e\n\n\u003ch3\u003eWhat you'll do with them\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eRun a Loss Review the next time a deal slips — and stop losing the same deal twice\u003c\/li\u003e\n  \u003cli\u003eAnnounce your next big win using STARE — and give your team a case study 3 regions can share\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eEnter your email. Both PDFs land in your inbox within minutes.\u003c\/p\u003e\n\n\u003ch3\u003eWhat comes next\u003c\/h3\u003e\n\u003cp\u003eWhen you've run the two frameworks — the natural next step is running the deal itself. That's \u003ca href=\"\/products\/the-deal-review-kit\"\u003eThe Deal Review Kit\u003c\/a\u003e.\u003c\/p\u003e","brand":"The Leaders Sanctuary","offers":[{"title":"Default Title","offer_id":46391573479481,"sku":null,"price":0.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0729\/1230\/6233\/files\/cover_field_kit.png?v=1787718802","url":"https:\/\/www.theleaderssanctuary.com\/products\/the-sales-leaders-field-kit-loss-review-win-announcement-framework","provider":"The Leaders Sanctuary","version":"1.0","type":"link"}