Consulting
CU Consulting
Build the commercial engine before you scale.
Most growth stalls not because delivery fails, but because the commercial foundation was never built. CU Consulting gives scaling businesses the positioning, messaging and pipeline structure to grow with intent.
Book a discovery call →Structure creates scale.
The real constraint
More outbound with the wrong message just creates more of the wrong conversations.
When a business is ready to grow, the instinct is to add activity — more prospecting, more headcount, more noise. But without clear positioning and executive messaging, every new effort simply reaches the right accounts with the wrong story.
The foundation has to come first — so every subsequent effort, and every future hire, succeeds from day one.
What you walk away with
Every engagement produces tangible assets your team can act on — not a slide deck that sits in a drawer.
Commercial Foundations Blueprint
The single reference document that anchors all commercial activity — market positioning, Ideal Customer Profile, priority industries and buyer personas.
Executive Messaging Matrix
A stakeholder-by-stakeholder message map for the CEO, COO, CFO and heads of Operations, CX and Sales — pain, outcome, key messages and proof points for each.
Messaging Working Session
A live session to pressure-test, sharpen and lock the messaging — so it sounds like your business, not a consultant's template.
Where are you now?
The sales maturity curve.
Most businesses sit on one of four rungs. Knowing which one you're on tells us exactly where to start — and what the next layer of the engine needs to be.
Founder-led
Revenue rides on the founder. Every deal is bespoke, nothing is written down, and growth is capped by one person's calendar.
Repeatable
Positioning and messaging are clear, and outbound is starting to work — but it still depends on a few good people rather than a defined system.
Scalable
A defined pipeline and sales operating system are in place. SDRs open, the sales team closes, and the handoffs are designed rather than accidental.
Managed engine
A full sales team runs a predictable motion — onboarding, ramp, coaching and forecasting all in rhythm. Growth is a lever, not a gamble.
The roadmap below is how we move you up the curve — one layer at a time.
The path
The Commercial Growth Roadmap
A staged programme that builds your full sales engine one layer at a time — from foundations, through pipeline, to a designed team that runs deals end to end. Each phase is scoped as you're ready — you're never locked into the whole journey up front.
Commercial Foundations Sprint Start here
The bedrock. Positioning, Ideal Customer Profile, buyer personas and executive messaging — the foundation every prospecting and sales activity builds on.
Pipeline Growth Sprint
The top of the engine — the prospecting playbook, cold outreach toolkit, SDR cadence, discovery guide, sequences and KPIs that get the right conversations opened with the right accounts.
Sales Operating System Sprint
The infrastructure to run it — CRM, pipeline, forecasting, sales stages and MEDDPICC qualification.
Sales Team Design & Enablement
The full engine, end to end — how the SDR opens, hands off to the Account Manager or AE, and the deal is run through to close. Role definitions, handoff choreography, induction and onboarding programme design, ramp plans and a coaching rhythm — so every seat you fill, from SDR to Account Manager, succeeds instead of stalling. I build the playbook and the induction; I don't do the recruiting.
Commercial Advisory
Ongoing advisory — sales leader coaching, operating rhythm and quarterly reviews — to keep the commercial engine sharp as you scale.
Every engagement starts with the foundation. Everything else builds on it.
Two ways I work
One for the business. One for the leader.
Consulting
CU Consulting
Commercial foundations, pipeline, sales operating systems and full sales-team design for businesses ready to scale. Fixed-scope sprints that build a repeatable growth engine.
For businesses & leadership teams.Coaching & training
The Leaders Sanctuary
Sales coaching, leadership training and retreats for the individual leader — the burnt-out, high-performing sales leader who needs to reset and lead well.
For the individual leader. Explore The Leaders Sanctuary →Next step
Let's build your commercial foundation.
Tell me where your business is heading and we'll work out the right place to start. No obligation — just a clear conversation about what growth actually requires.
Book a discovery call →