The Sales Leader's Field Kit — Loss Review + Win Announcement Framework

Two frameworks. One field kit. Zero cost.

Every sales leader keeps two moments in their pocket. The deal that got away. And the win that never got told. Both leave money on the table — one in pipeline, one in team energy.

This is the field kit that fixes both. Two one-page frameworks, ready to run on your next deal loss or your next big win.

What's inside

• The Loss Review Framework — the three questions that turn a lost deal into a coaching moment (not a witch hunt). One page, no fluff.
• The Win Announcement Framework — the 5-part STARE structure that turns a "we closed it" Slack message into a case study your whole region talks about. Comes with a worked example — Cisco-style — so you see exactly what "written well" looks like.

Why free

Because if these two moments run well, everything else in your pipeline runs better. Losses stop repeating. Wins get amplified. Your team feels seen — and the next deal feels a little easier.

Where these came from

The Win Announcement structure comes from Cisco's global win-announcement program — a quarterly $10k prize for the best-written win. Everyone else wrote gobbly-goo. This framework won it roughly ten times.

What you'll do with them

• Run a Loss Review the next time a deal slips — and stop losing the same deal twice
• Announce your next big win using STARE — and give your team a case study 3 regions can share

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What comes next

When you've run the two frameworks — the natural next step is running the deal itself. That's The Deal Review Kit.